| Position Summary: Oversee the development, delivery and performance of a fully integrated marketing and communications program with the goal of increasing awareness of and visitation to Greenville, South Carolina – one of the fastest growing and most talked about destinations in the southeast. About Our Dream Candidate: Our dream candidate is experienced and passionate about marketing and communications. The ideal candidate is a well-rounded marketer with a strong business sense and is focused and accountable for results. They can work seamlessly among projects of varying scale, audience, format and distribution channel and are excellent at resource allocation. Moreover, they are design-focused – not just approving work but collaborating throughout the stages. We’re looking for someone who can demonstrate their ability to conceptualize new projects from concept to implementation to utilization of staff and outside partners. The ideal candidate can also demonstrate their ability to spot original branding opportunities. Of course they are highly imaginative and creative but are equally adept with strategy and analytical thinking. The dream candidate fosters a positive group dynamic and is all about your team and building a team of marketing specialists that is highly competent, action oriented, customer centric and performance driven on business building results. Great creative, measurement and analytics are a primary reason behind your success. You have expertise, leadership, and a personality! Too much to ask? We don’t think so. Position Role Priorities: - Thought Leadership
- Brand Awareness
- Strategic Planning
- Innovation and Creativity
- Campaign Management
- Converting Targets Into Customers
- Performance Metrics/Accountability
- Analyst
- Community Leadership & Participation
Individual Core Trait Priorities: - Driven/High-Achiever
- Creative with high aesthetic sensibility
- Passion for Marketing/Comm
- Strong Work Ethic
- Adventurous
- Intuitive and Curious
- Performer/Accountable
- Responsive
- Detail-Driven
Position Roles & Responsibilities: - Participate in the development of destination branding and corporate identity initiatives
- Direct, develop and implement short and long-term marketing and communication strategies aligned with goals and objectives, including an annual business plan
- Oversee the development of all brand marketing and communications strategies in paid, earned, shared and owned media to further brand awareness and target receptivity efforts while ensuring brand consistency
- Develop, implement and evaluate all internal and external marketing, communications, public relations and community outreach programs including but not limited to branding, advertising, marketing, communications, public relations, social media, web/mobile development, publications/publishing, promotions, special events, research, analytics, partnership initiatives, media relations, community outreach, investor relations, merchandising, cooperative marketing, sales tools, presentations, among others
- Creates and implements with an eye on innovative, disruptive approaches and conversation starters
- Lead and develop annual report, marketing plans, promotional calendar as well as annual media plan (in cooperation with in house media director)
- Direct, create, manage, monitor and execute complex budgets with multiple revenue streams
- Direct market research collection, analysis, and interpretation of market data
- Conduct proprietary custom research including brand awareness, ad effectiveness, conversion studies, etc.
- Lead, collaborate and participate in a variety of team meetings and work groups to integrate shared goals/objectives, communications, activities, programming, new developments, communicate issues, obtain approvals, develop policies and procedures, etc.
- Deliver reports and presentations to executive leadership, stakeholders, partners and industry/community/business leaders, tailoring complex and compelling messages for different audiences
- Supervise, train, mentor, plan, assign, direct and coordinate work of marketing staff; interview, hire, and train employees; appraise performance; resolve problems, etc.
- Oversee, direct, manage and negotiate contracts, partnerships and program of work with advertising and public relations agencies, publishing partners, web providers, research and analytics vendors, etc.
- Monitor program and progress and prepare performance reports
- Manage priorities and meet deadlines
- Perform other duties as assigned
Leadership: - Desire and ability to lead and execute complex marketing and communications programs
- Represent and perform a leadership role inside and outside the organization
- Recruit and retain high-performing, qualified marketing support team
- Direct process and project management, leading and inspiring a marketing team of five
- Lead, own and delegate multiple projects, prioritize and meet deadlines, be self-motivated and proactive, and display composure and calmness under stress and uncertainty while inspiring the same in others
- Work comfortably with board members, stakeholders, investors, partners and facilitate their engagement
- Anticipate customer needs, build positive relationships, go the extra mile, treat all with respect and courtesy
- Be actively involved in the community, its public/private organizations, serve on local boards and committees
Knowledge: - Possess an insatiable thirst for knowledge, always keeping up with trends in marketing, communications and tourism to bring new product and marketing ideas
- Undertake continuous analysis of competitive destinations and marketplace
- Study economic indicators, changes in supply and demand, and current and future needs of customers
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