IMPORTANT: In order to officially apply for this position, you must submit an official City of Virginia Beach employment application no later than 2/11/19. If you do not meet this requirement and deadline, we will be unable to consider your application. Click this link to apply:
Assist the Director of Convention & Visitors Bureau in the overall management and supervision of comprehensive sales programs for the maintenance and growth of the City's Meeting & Convention business in order to increase convention and visitor expenditures, tax receipts, and employment.
Strategically lead the Meetings & Conventions team to develop appropriate budgets and achieve sales goals related to each targeted marketing segment.
Act as liaison with M&C related businesses and organizations to enhance communications within the industry and improve the quality of the City's hospitality industry.
Directly responsible for the coordination and administration of sales operating budgets for the M&C market to effectively achieve all program objectives; develop sales priorities, goals and expected outcomes; and develop and utilize effective performance indicators and metrics to adjust strategies, goals, and expected outcomes, as needed.
Work with our in-house Marketing team to develop advertising and marketing plans as related to M&C markets.
Direct the participation, representation, and promotion of the City at appropriate trade shows to stimulate additional private business and City revenue through increased spending in Virginia Beach.
Develop and direct familiarization tours/site visits for qualified potential convention customers to introduce the City in various markets; responsible for all elements of familiarization tours/site visits including budgeting, planning, recruiting, logistics, event operations, and follow up to evaluate the City's competitiveness in securing M&C business, and to further promote Virginia Beach as a desirable destination for these types of meetings and conventions.
Utilize reporting functions of Customer Relationship Management (CRM) technology platforms and other available resources to develop comprehensive reports detailing all activities and results of the M&C team for internal and external purposes on a regular (monthly/quarterly/annual) basis.
Work with other CVB Division Heads on M&C related items and projects (i.e. Public Relations, Tourism, Convention Center, etc) in order to fully develop all potential opportunities to expand Virginia Beach as a year-round destination for the future.
Perform special projects assigned by Department Director.
This position is classified as a Convention & Tourism Market Administrator on the City's pay plan. This position participates in related sales incentive bonus program.
-Degree in marketing, tourism, business administration, management, or related field; Leadership experience in M&C industry; Demonstrated record of sales success; Extremely strong presentation skills; Experience effectively managing all components of an M&C budget.
-Ideal candidate offers a robust knowledge of the hospitality industry and its terminology; a proven understanding of Destination Marketing Organizations, all meeting/convention market segments, convention centers, hotels, and other hospitality-related venues.
-Ideal candidates for this position will be able to discuss their involvement and responsibilities associated with specific, high-profile national meetings and conventions.
-Ideal candidates will have working knowledge of Simpleview CRM (Customer Relationship Management) database platform.
-Works effectively with Microsoft Office Suite.
-Understands the relationship between technology and sales organizations.
Virginia Beach Convention & Visitors Bureau (www.visitvirginiabeach.com)Where the Atlantic Ocean and the Chesapeake Bay meet, Virginia Beach promises visitors a unique chance to “Live the Life.” Nature at its finest, just-caught and just-picked local food, and toes-in-the-sand relaxation combine for a soul-satisfying experience. A world-renowned boardwalk, energetic downtown, state-of-the-art Convention Center, abundant parks and waterways, and mild weather give rise to an active lifestyle and flourishing local culture. The Virginia Beach CVB is responsible for promoting year-round leisure, business, meetings and conventions, international and sports travel to Virginia’s most populous city. For media information and images, visit www.VisitVirginiaBeach.com/pressroom. Follow Virginia Beach on Twitter at twitter.com/VisitVaBch, Instagram at instagram.com/visitvabeach, Facebook at www.facebook.com/VirginiaBeachVA and Pinterest at www.pinterest.com/visitvabeach.