PositionObjectives: The Director of National Accounts, under the direction of the Director of Sales, will be responsible for promoting the Spokane region throughout their assigned market as a premier meeting and convention destination consistent with annual goals and objectives established in the annual Marketing Plan.
The Director of National Accounts will be responsible for lead generation, qualification and solicitation of accounts based on key primary and secondary market segments through personal sales calls, telemarketing, direct mail, electronic media, and tradeshow involvement. The individual shall also be responsible for public relations activities involving local hotels/motels, facilities, city officials, local media, meeting planners, and other related representatives. The individual must have a high level of motivation, strong industry contacts and excellent time management skills and thrive in a fast-paced work environment.
Two base location options are available based on candidate’s background, client database and current geographic location.
Summary of Duties and Responsibilities
Manage, research and prospect prospective convention and meeting group opportunities in your assigned markets, conducting at least 3 hours per day when in the office.
Generate qualified sales leads and definite bookings for destination hotel, motel, and facility
Collaborate with destination brand national sales representatives in the solicitation and strategizing of group opportunities.
Responsible for conducting sales calls and meeting with prospective and existing clients.
Manage the bid process for prospective groups.
Serve as liaison between client and
Identify the sales materials needed for promotional pieces &
Invite qualified planners and decision makers to Spokane for site visits and destination reviews.
Establish and maintain excellent business relationships with representatives of Spokane’s hotels/motels and facilities through personal contact, leads, etc…
Meet with organization executives, planners and committees to assist as necessary in the selection of Spokane as a future event
Participate in industry tradeshows and conventions; schedule and conduct sales
Participate in destination reviews and site inspection
Host events to create awareness of the Spokane region in assigned market.
Participate in industry tradeshows, conventions and events; conduct regular in market sales trips
Coordinate and conduct in market sales missions with Spokane partners.
Maintain and ensure timely input in Visit Spokane’s comprehensive sales tracking system.
Maintain on going knowledge of the overall destination meeting and convention package.
Annual Accountability Measures:
Generate a predetermined number of definite guestroom nights generated by your direction and support of local hospitality community.
Generate a predetermined number of lead guestroom nights for hotels/motels and facilities in Spokane and Spokane County.
Accomplish personal goals as outlined in your annual review.
Academic – The Director of National Accounts will have a BA/BS with an emphasis in marketing or sales, and/or at least five years of related experience which may substitute for academic experience. Industry certifications preferred (CDME, CMP, CGMP, CDMP, etc).
Personal Characteristics – Good communication and public presentation skills, and proven ability to work with a diverse group of individuals and groups. Must be people-oriented, have high stamina/high energy levels, and be very “goal oriented”. Other characteristics important are proven problem analysis and resolution skills with exceptional analytical skills that work with a very diverse group of partners.
Knowledge, Skills and Abilities – The Director of National Accounts will have demonstrated sales success in a hotel or convention bureau (a minimum of five years), or have at least five years’ experience as a meeting planner for a state, regional or national association or corporation. Must have experience in general office computer programs (Microsoft Word, Outlook, Excel, and PowerPoint) type 40 words per minute as well as experience in working with a comprehensive computerized sales tracking system. This position requires an ability to prioritize and manage multiple projects/responsibilities and people simultaneously while meeting stringent deadlines.
Physical requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is frequently required to walk, bend, reach, use hands to finger, handle, or feel, stand for extended periods of time (tradeshows/receptions) and sit for extended periods of time. Must be able to lift and carry 40 pounds, have a valid driver’s license with a clean driving record and be required to speak clearly and hear well when communicating over the telephone and in person. The individual must be able to travel independently to domestic and international destinations via commercial airlines.
This position may require the person to work evenings, weekends or holidays depending on travel and group needs.
Visit Spokane provides a working environment free of substance abuse and its attendant dangers and costs. The final applicant will be required to submit to a drug test after the organization has extended an offer of employment.
About Visit Spokane: We are a Destination Marketing Organization (DMO). This is a public/private (non-profit) organization representing a large membership, including museums, hotels, restaurants, retail stores, theaters, transportation companies and attractions. The mission of our DMO is to enhance the local economy we serve by marketing our region nationally as a destination for group travel. Thus, creating an economic impact to the members we serve.
Visit Spokane is an Equal Opportunity Employer
About Visit Spokane
Visit Spokane is the destination management organization for Spokane County and its jurisdictions. As the primary programmatic arm for Spokane’s travel and tourism promotion, it leads the Spokane tourism industry to work together to generate visitor spending by developing and implementing comprehensive destination management programs. It is a self-governing private not-for-profit corporation with a Board of Directors elected by dues paying members. Mission StatementThe mission of Visit Spokane is to help promote economic development for Spokane County through tourism and tourism promotion. Brand Promise Visit Spokane is a creative, entrepreneurial, market driven leader that champions and protects the Spokane destination brand by bringing knowledgeable leadership and innovative programming to its regional community.Funding With funding from dedicated lodging taxes, the Tourism Promotion Area (TPA), business improvement district and private membership investments, Visit Spokane has a current operating budget of $4.2 million dollars. An 18-member board of directors, made up of diverse industry partners and stakeholders, oversees our operations.