Manages and leads the media relations program for the City of Grapevine's Convention and Visitors Bureau (CVB). Sets and guides the overall media relations strategy for public relations initiatives and overall bureau messaging. This position enhances the CVB's position as the primary collection source, disseminator and conduit of information regarding Grapevine's hospitality industry.
Examples of Duties
Supervises, directs, and evaluates assigned staff, processing employee concerns and problems, directing work, counseling, disciplining, and completing employee performance appraisals.
Coordinates, assigns and reviews work and establishes work schedules; maintains standards; monitors status of work in progress; inspects completed work assignments; answers questions; gives advice and direction as needed.
Works closely with the Director and other senior staff to create a unified message.
Develops and writes individual media releases and copy for CVB documents, as needed.
Develops, implements and evaluates the annual media relations and media strategic plan across a variety of convention, meetings, leisure travel and other related media.
Directs the development and distribution of media releases regarding events, attractions, festivals and other elements on a continuing basis.
Serves as the official spokesperson for the Grapevine CVB in all media formats, along with preparing a variety of other individuals such as festival chairpersons and staff for potential interviews.
Provides media training to stakeholders, marketing partners, and community partners upon request; develops and distributes current media materials including press kits, press releases and additional resources.
Directs the development of written communications including Grapevine Today, brochures, e-Newsletters, website content and other collateral; works closely with others to complete brochures no less than 60 and preferably 90 days ahead of festivals and events.
Develops and maintains current media database of all pertinent members of local, regional, national and international media; develops and maintains list of publication profiles and editorial calendars for story placement; develops story ideas and creates opportunities for story placements across a variety of media platforms including print, online and broadcast.
Builds relationships with members of the media across a variety of platforms on an ongoing basis.
Develops a 3-year calendar for major magazines seasonal content and plans advance media familiarization tours and media missions corresponding to the calendar.
Develops and manages annual media relations budget as it pertains to local, regional, national and international media outreach initiatives including media familiarization tours, media missions and additional media outreach opportunities.
Works in conjunction with local stakeholders including hotels, attractions, restaurants, stores, winery tasting rooms, civic and service organizations and others regarding media familiarization tours and media missions.
Directs the development, approval process and distribution of press releases, monthly articles, digital newsletters and other editorial content; assists with editing of other City publications as needed to local, regional, national and international media.
Liaison to VisitDFW and serves on committees when asked.
Works with staff to execute Grapevine's social media strategy.
Works closely with the Governor's Office of Economic Development and Tourism, as well as local, regional and national industry partners to implement Grapevine's media strategy; directs the participation on Texas Tourism media familiarization tours and media missions.
Monitors monthly media coverage and provides monthly media reports to staff and stakeholders; develops and maintains a monthly calendar of events distributed to media sources including bloggers, websites, print and broadcast contacts.
Works closely with the staff to oversee the creation of content for the CVB website which coincides with the overall media relations strategy; directs and develops the editorial portion of a variety of collateral pieces as requested by the various CVB divisions.
Performs related duties as directed when such duties are a logical and appropriate assignment to the position.
Regular and timely attendance are required for this position.
Interacts professionally and respectfully with the public, coworkers and others in the course of daily work.
Required Skills (SKA's & Required Education, Experience and Other Requirements)
SKILLS, KNOWLEDGE, AND ABILITIES
Must be able to ensure a timely and appropriate strategy for the promotion of the City of Grapevine as a tourism and convention sales destination.
Must be able to oversee the production and distribution of press releases and other materials to the media.
Must be able to facilitate the coordination, development and production of brochures to promote the City of Grapevine as a tourism and convention sales destination.
Must be able to facilitate the coordination, development and production of written materials such as Grapevine Today and/or other similar marketing pieces to promote the City of Grapevine as a tourism and convention sales destination.
Must be able to ensure the submission of story ideas, background information and press releases to selected publications.
Must be able to manage the coordination of social media content.
Must be able to ensure the development and management of annual communications budget.
Ability to create and edit a variety of written work including press releases, presentations, brochures, website content, etc.
Must understand basic principles of journalism, English usage, spelling, grammar, punctuation and business correspondence.
Ability to utilize modern office procedures, methods and equipment including computer software.
Must have demonstrated ability for most-current uses of social media trends.
Must have excellent written and verbal communication skills.
Must have outstanding organizational skills.
Must be able to develop a complete working knowledge of Grapevine, including all of its attractions and amenities.
EDUCATION, EXPERIENCE AND OTHER REQUIREMENTS
Requires a Bachelor's degree plus five years of experience or an equivalent combination of education, training and/or experience that provides the required knowledge, skills and abilities to perform the essential functions of the job.
Prior hospitality industry experience is required.
Must pass a credit check, Federal/National criminal background investigation, and have a valid Texas driver's license with an acceptable driving record as defined by City policy.
The above statements are intended to describe the general nature and level of work being performed by the person assigned to this position. They are not intended to be an exhaustive list of responsibilities, duties and skills required. This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer as the needs of the employer and the job requirements change.
About Grapevine Convention & Visitors Bureau
Historic Grapevine, Texas is the go-to destination when planning a meeting or leisure retreat in North Texas! Grapevine provides guests with more than one million-square-feet of meeting space and 11,000 rooms within 15 minutes. Grapevine is home to a variety of luxury hotels and lodging options; a historic downtown lined with unique shops, restaurants, museums and art galleries; nine winery tasting rooms; and outdoor recreation, including 81 holes of golf and activities on Lake Grapevine.
Centrally located between Dallas and Fort Worth, Grapevine is easily accessible by land, air and commuter rail. Sitting at the crossroads of three major interstates, Grapevine is also host to Dallas/Fort Worth International Airport (D/FW), the premier international gateway in the U.S. with more than 1,800 daily flights to 182 domestic and 62 international destinations. TEXRail commuter rail connects D/FW Airport’s Terminal B to Historic Downtown Grapevine, bringing visitors to Main Street in less than 10 minutes.
New developments in Grapevine: In April 2018, Gaylord Texan Resort & Convention Center opened The Vineyard Tower, the resort’s $120-million expansion; and in February 2...019, Peppa Pig World of Play, the first attraction of its type in North America, opened at Grapevine Mills. The Salt Lick BBQ, an iconic Texas restaurant, announced plans to build a satellite location in Grapevine, with groundbreaking set for 2019.
In 2020, the highly-anticipated $105-million-dollar public/private sector transit-oriented development, Grapevine Main Station, will open to the public. One of nine stations affiliated with TEXRail’s 27-mile commuter line, Grapevine Main Station will service passengers arriving and departing Grapevine. The development will feature a 38,000-square-foot outdoor Plaza; a 42,000-square-foot, five-story Rail Station with food and retail; Hotel Vin, a six-story, 120-room boutique hotel; and a 552-space Parking Garage. Stand Rock Hospitality announced plans to build a $330-million, 1,020-room waterpark resort hotel, and will break ground in 2020. For more information, visit GrapevineTexasUSA.com.