Visit Sacramento, one of Sacramento's premier employers, in adding a new position to our team. The director of marketing will be responsible for telling the Sacramento story to the convention & meeting, tourism (trade and leisure), sports and events markets. Under the Visit Sacramento umbrella lives a family of brands focused on the goals of generating room nights in our hotels, creating economic impact for our city and driving additional private revenue opportunities.
This position will be charged with reaching the next level of marketing maturity for our destination. A strong understanding of our customer's journey and methods for reaching the customer is required as is an exceptionally strong background in the integration of digital and traditional campaigns across multiple platforms for B2C and B2B markets.
Duties & Responsibilities Include:
Increase brand awareness across multiple platforms
Oversee digital and multichannel campaigns (in conjunctions with marketing managers and agencies) to include:
Lead, supervise, motivate, mentor and grow a team including marketing manager(s), content manager and graphic designer
Oversee marketing campaigns for Visit Sacramento-owned events
Ensure workflows and processes are effective and adhered to
Manage agency relationships
Effectively work within established budget and participate in budgeting for future years
Track promotional programs
Negotiate media buys, both with and without agencies
Prepare monthly departmental reports
Stay up-to-date on current marketing, advertising and social media trends to ensure the marketing team is both inspired and current
Research and stay current on the competitive landscape
10+ years experience in marketing, advertising and brand management preferably at a DMO
Minimum 5 years experience leading and supervising a team
Proven organizational, time management and project management skills allowing for seamless juggling of multiple projects and deadlines simultaneously
Strong understanding of market data and basic analytic knowledge
Ability to exercise initiative, judgment, diplomacy in a wide variety of internal and public situations
Full proficiency in MS Office 365 suite
Experience using a CMS and/or CRM
About Visit Sacramento
Sacramento is the star on the map of California - where you will find cultural attractions to inspire you, cutting-edge cuisine to impress you, history to enrich you and surprises to put a smile on your face. Venture out in any direction and you'll see why so many fall in love with our great city.