Primary Duties and Responsibilities - Solicit and generate new leads and repeat leads through telemarketing, mailings, emails, referrals, tradeshows, special events, sales calls, web research.
- Keep records of all sales calls for future follow-up.
- Assist in ongoing maintenance of database to organize reports, accounts, and lead information.
- Responsible for room nights booked annually as set by Crystal Coast Tourism Development Authority (CCTDA) leadership
- Assist in maintaining sales production reports, tradeshow schedules and assist with advertising schedules and collateral.
- Coordinate and direct special events such as sales calls, site inspections, group and convention bid promotion, trade shows, FAM tours, etc.
- Play an active role in coordinating local services, and participating when necessary as groups come to the area.
- Make formal written or oral presentations to potential groups, local organizations and CCTDA functions.
- Active and engaged in various industry organizations within the defined markets.
- Review all vacation rental companies, hotels, motel and inn accommodations, plus various group meeting and event venues and personnel at these facilities to insure a better understanding of their capabilities and to develop team spirit within the county.
- Keep financial records of all expenditures for sales calls or promotions as outlined by financial guidelines.
- Employee may be required to work varying schedules to reflect the need of the CCTDA and perform additional duties as assigned and where travel is required or attendance at local events and functions to service groups.
- Function as an official representative of the CCTDA and act as a liaison between area vacation rental properties, hotels, meeting and event facilities and clients.
- Some evening and weekend hours required. 25% minimum travel schedule required within and outside assigned sales region. Spring and fall are the most active tradeshow periods for travel.
QUALIFICATIONS: - Bachelor’s degree, and/or 4 years of related industry sales experience
- Prior hospitality experience is required
- Hotel product and staff knowledge, previous client contact beneficial
- An understanding of sales methods, procedures and techniques is also required
- Computer proficiency with MS Windows/Office, Presentation Software, Sales Database Management
- Good communication skills, both written and oral, to interface well with CCTDA staff, hotels, clients, and facilities
- Ability to calculate, project and use numbers for planning, reporting, presentations, etc.
- Professional demeanor and excellent work ethic
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