The Director of eXplore Lawrence is responsible for the leadership and management of all daily operations of the organization in its mission to brand, market, and sell Lawrence as a must-experience destination. eXplore Lawrence coordinates and develops resources to create an exceptional visitor experience for both leisure and business travelers that results in increased overnight stays, direct visitor spending, and repeats visits. The position reports directly to the executive Board of Directors and is accountable for carrying out the long-range strategic plan and direction set forth by the Board of Directors and ensuring that the organization meets or exceeds established goals. They serve as the key spokesperson for the organization, ensuring active communication with the tourism industry, public and private partners, and develop the advocacy programs to communicate the mission and raise awareness of the organization and the organizational work that eXplore Lawrence outputs.
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