The Business Development and Community Engagement Manager is an advocate and a cheerleader for tourism businesses in the Greater Green Bay Area. This position serves as the main point of contact for the partnership base of the CVB. Acting as a resource to the local tourism industry, this is a forward-facing community engagement hero, with sales and leadership skills. You will have daily engagement with business owners, general managers, community organizations, and local leaders. A master at networking and assisting businesses realize their full tourism potential.
RESPONSIBILITIES – ESSENTIAL JOB FUNCTIONS:
Maintains involvement in community and industry activities to foster partnership sales and engagement including conducting presentations regarding the CVB’s activities and the importance of tourism and its economic benefits to the community.
Recruits new partners through cold call, prospecting and participation in appropriate business-to-business and community functions.
Facilitates the partner orientation program to fully explain benefits of partnering with The Greater Green Bay Convention & Visitors Bureau in individual and group settings.
Plans and oversees special programs and networking events to engage the partnership base and communicate the benefits of the bureau partnership to maximize retention, including the annual holiday party.
Promotes the Tourism Insider Program to educate frontline staff in the industry on the experiences and amenities the Greater Green Bay community has to offer.
Oversees Restaurant Week promotion in coordination with the Marketing Department. Responsible for sponsorship sales and restaurant recruitment.
Directly responsible for meeting monthly sales goals set forth in accordance with the Director of Destination Sales and Services.
Responsible for implementing all strategies and achieving all annual goals set forth in the Destination Marketing Plan as they relate to business development and community relations.
Recommends the allocation of funding dollars annually for department projects and monitors adherence to budget guidelines.
Produces, implements, and continually evaluates strategic procedures within the Partnerships & Business Development Department, and communicates this information to all appropriate Greater Green Bay CVB partners. May include conducting partner surveys to solicit feedback.
Provides regular feedback on partner activities, views, ideas, and concerns, and communicates regularly with business partners and CVB staff.
Responsible for development and solicitation of sponsorships and advertising for CVB publications and promotions, including the annual destination guide.
Implements and manages an accurate CRM database.
Assists in billing and collection of partnership fees and advertising.
Reviews and recommends changes to partnership fees, services and benefits.
Maintains exceptional customer service for partners and prospective partners, responding promptly to requests.
Produces partnership marketing materials in cooperation with the Marketing Department.
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
Comprehensive knowledge of sales, marketing and communications at a level normally acquired through completion of a bachelor’s degree in marketing, communications, or related field.
Approximately five years proven sales experience necessary in order to gain a full understanding of principles and methods for showing, promoting and selling products, or services.
Proven experience in structuring sales quota goals and revenue expectations while overseeing sales strategies, advertising campaigns, and successful customer services initiatives.
Highly developed interpersonal skills needed to serve as liaison between the hospitality and tourism communities and personnel. Must have the ability to give persuasive and influential presentations which promote the area to small and large groups of customers. Confidence to participate in and facilitate group meetings.
Ability to thrive in an environment focused on continual growth by maintaining a positive outlook to drive strategic change.
Skilled in effective time management with the ability to offer a flexible schedule as this position occasionally requires irregular work hours.
Knowledge of Microsoft Office and experience in sales/group management systems.
Must be able to pay close attention to detail and thoroughness in completing projects.
Must be able to operate a motor vehicle and have a valid driver’s license.
About Greater Green Bay Convention & Visitors Bureau
The Greater Green Bay Convention & Visitors Bureau is the regional destination marketing organization committed to improving the visitor experience and increasing the economic impact of tourism to its communities in order to enhance the quality of life for all residents. The CVB is the recognized destination leader in the development and marketing of the Greater Green Bay brand.
We know Green Bay is a great place to visit and live and we are here to help spread the word.
Who are we looking for? Team members who are passionate about the Greater Green Bay community and are interested in helping local businesses promote themselves to travelers.