The Marketing Manager develops integrated brand and content marketing initiatives and assists in creating and implementing marketing programs that target leisure and group traveler audiences that inspire visitation and generate awareness of Monterey County as a premier travel destination.
The ideal candidate in this role will:
Aspire to inspire transformational moments
Be a strong, strategic, thoughtful leader
Always bring their best possible self and work
Commit to quality and consistency
Seek opportunities to grow and improve
At all times be trustworthy, honest and accountable
Positively contribute to the team culture
Contribute to telling the story of the organization’s initiatives, outcomes, and return on investment for the community in ways that are creative, strategic and outside the standard reporting metrics
Create success through passion for the hospitality industry, the destination, and the vision, mission and values of the organization
Create and execute plans that are a clearly defined road map to achieve the targeted goals of the organization
Role and Responsibilities
Oversees new and ongoing marketing and advertising, including broadcast, print, digital and out-of-home activities
Leads creative development and approves creative materials
Develops seasonal campaigns and long-term brand platforms to support leisure and group travel
Acts as “keeper of the brand” and brings to life the brand/destination narrative through creative use of integrated tactics, ensuring brand consistency and continuity
Manages agencies and contractors
Works with Public Relations Manager to create integrated campaigns and amplify paid programs
Works with Digital Marketing Specialist on content projects including website and blog updates, social media programs, email marketing campaigns, etc.
Works with Business Development team and directly manages Group Marketing Coordinator to execute projects for the group/meetings audience
Measures and reports performance of marketing campaigns and manages monthly reporting for the department
Tracks and analyzes KPIs, analytics and industry/market research
Tracks and manages marketing budget, ensures timeliness and accuracy of invoice processing
Orders and tracks inventory of promotional items
Manages internal and external resources to meet deadlines
Ensures assigned projects are delivered as scheduled and within budget to best possible quality standards
Regularly communicates and works with local partners, businesses and industry stakeholders
Oversees co-op programs
Submits projects for award entries
Creates internal process efficiencies and improves value for stakeholders
Contributes to our safe, healthy, positive and harmonious work culture and environment
This position supervises the Group Marketing Coordinator.
Please note this job description does not cover or contain all activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities and activities may change at any time with or without notice.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Excellent understanding of the full marketing mix
Strong research and analytics skills
Project management and planning skills
Critical thinking skills with sound independent decision making and problem solving abilities
Superior time management skills
Ability to prioritize and balance multiple projects simultaneously
Excellent relational skills and professional approach to working with a wide variety of stakeholders
Excellent written and verbal communication skills
Strong organization skills and processes knowledge
Superior attention to detail and quality control
Creativity and ability to turn ideas into results
Willingness and ability to learn and grow within the organization
Results driven, proactive and able to work independently and in groups
Ability to maintain a positive attitude and thrive in a fast-paced work environment
Ability to oversee and execute projects with minimum amount of supervision
Ability to recognize and maintain confidentiality of information
Ability to work special events, evenings and weekends as needed
Desired Education and Experience
Four-year college degree in marketing, business or related field and/or more than five years’ work experience in a marketing capacity
Experience in developing marketing communications initiatives/programs, including digital, advertising and/or PR agency experience
Fundamental knowledge of web development, CMS/CRM systems, web analytics tools and reporting, including Google Analytics
Basic production art skills and experience, including Adobe Creative Suite
Proficiency in Microsoft Office products including Word, Outlook, PowerPoint and Excel; proficiency in both PC and MAC environments; familiar with cloud computing environments
Experience managing budgets
Experience managing direct reports, agencies and contractors
This position operates in a clerical office setting. This role routinely uses standard office equipment such as computers, phones, copiers, and filing cabinets.
This is largely a sedentary role with extended time sitting at and using a computer including keyboard and mouse. Some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand as necessary.
Position Type/Expected Hours of Work
This is a full-time position. Office hours of work are Monday through Friday, 8:30 a.m. to 5 p.m. Evening and weekend work or participation in events that occur after hours may be required occasionally. Monitoring and maintaining MCCVB social media channels may be needed occasionally during evenings and weekends.
This position may require up to 10% local travel. This position may also require travel on occasion outside of Monterey County and/or California to attend industry meetings, conferences or other events/activities.
Ability to maintain an excellent attendance record.
We offer a comprehensive compensation & benefits package including PTO, paid holidays, 401k plan and health, dental, vision, life and LTD insurance coverage.
If you are interesting in joining our team of amazing, fun, creative and smart professionals, please send your cover letter and resume to HR@SeeMonterey.com
Additional Salary Information: Total Compensation range to start is between $75,000 and $82,000 dependent on competencies and experience
About Monterey County Convention and Visitors Bureau
VISION:Inspire the world to experience our extraordinary destination, responsibly
MISSION:Drive business growth through compelling marketing and targeted business development initiatives that maximize the benefits of tourism to our guests, members and community
Expand & Amplify the consistent and dynamic marketing message
Invest in market opportunities
Grow consumer and group market share
Strengthen relationships with the community through inclusion, open communication, collaboration and accountability
Maintain & Evolve the high performance culture that attracts and maintains strong leadership