The essential function of the position within the organization is to create and implement programs that promote Lake County and its facilities as a destination for leisure travel, conferences, sporting events, meetings and special events in order to advance tourism and recreation within the County.
The position is responsible for developing, implementing and monitoring the Lake County Tourism Marketing and Capital Programs, which includes the oversight of all programs associated with the marketing of Lake County as a tourism destination, including the County’s Capital Improvement Grant Program, Event Sponsorship Grant Program, special projects and all advertising strategies, both internal and external.
The position is responsible for creating, supervising, directing and evaluating all Division goals, staff, budget, performing all related professional and administrative tasks and other duties as assigned. Reports major activities to Executive Director, as needed.
This position may be required to assist with emergency support functions in the event of a declared emergency and/or any other emergency duties as assigned.
Any equivalent combination of education, training and experience may be considered. Requires a bachelor’s degree in Business Administration, Marketing, or other closely related field.
Requires a valid Florida Driver’s license.
Requires five (5) years of progressively responsible related experience.
About Lake County Board of County Commissioners - Visit Lake County FL
The Office of Visit Lake was created to promote Lake County as a tourism destination to increase collections in the Tourist Development Tax as well as generate a positive economic impact to all of Lake County. Visit Lake promotes the “Real Florida. Real Close.” brand through strategic marketing and advertising campaigns to increase the awareness and visitation to the destination. Visit Lake actively recruits and promotes events in targeted categories such as sports, meetings, arts and culture, and festivals. Visit Lake supports local tourism partners through industry resources, event sponsorship and cooperative marketing programs to generate increased visitation to the area.