Galveston Park Board and Convention and Visitors Bureau in Galveston, TX is actively seeking a driven full-time Director of Strategic Communications to direct and oversee all public relations and communications. Are you familiar with Galveston Island and the surrounding area? Are you passionate about the tourism industry? If so, keep on reading!
This public relations position earns a competitive salary of $100k or more, depending on skills and experience. We provide exceptional benefits and perks, including strong health, dental, and vision plans, plus hospitalization, STD, and LTD policies fully paid for by the employer, and a 401(k) plan with a 5% employer match on a 3% employee contribution. Additionally, we offer our director the ability to work a combination of in-office and remotely. If this sounds like the right public relations opportunity for you, apply today!
ABOUT GALVESTON PARK BOARD AND CONVENTION AND VISITORS BUREAU
The Park Board of Trustees of the City of Galveston is a government entity that was created in 1962 for the purpose of directing all tourism efforts for the city. We are on a mission to promote and support tourism on the beautiful Galveston Island in order to foster an environment that establishes a great place to live, work, and visit. Our vision for the island is to make it a historic beach tourist destination that promises exciting experiences while also maintaining a high quality of life for its residents.
The island offers natural resources, attractions, events, and heritage that we wish to share with the residents and visitors alike. Our employees are dedicated to inviting all to come and experience the island that we care so much about. This is why we give back to our employees with exceptional health plans and schedule flexibility to maintain a healthy work-life balance. After all, our employees are the ones that keep the organization running and highlight all Galveston has to offer!
A DAY IN THE LIFE OF THE DIRECTOR OF STRATEGIC COMMUNICATIONS
As a public relations director, you develop effective, targeted media pitches and editorial submissions that garner high-profile media exposure for Galveston Island and each of the organization's business units. You are responsible for the creation of various materials including collateral, sales promotion pieces, brochures, advertising, annual marketing plans, online content, blogs, and key marketing projects. Working closely with the marketing team, you also help formulate press kits and supply quotes, photos, and other crucial information to journalists and the media.
You are already familiar with the Island and its surrounding areas, which makes you a great asset when organizing campaigns that help advertise the evolving branding and messaging of our organization. Using your superb communication skills, you are able to effectively work with external organizations to expand our reach and perceptions of Galveston. In-house, you collaborate with the digital marketing team to create b-roll footage, YouTube videos, event photography, video pods, and more to increase exposure. You are sometimes expected to travel in or out of the local area and work outside regardless of the weather conditions, but that excitement factor is what makes your job so appealing to you.
You are comfortable being a leader and taking the initiative on all of these projects. At times, you find yourself working with the Director of Marketing and the Chief Tourism Officer to set and obtain PR goals for each fiscal year. You ensure your department remains on task for established goals, and you oversee professional development opportunities for staff. You are just as passionate about motivating and educating your team as you are about the public relations work that you do. This is what makes you an ideal director for the department!
DIRECTOR OF STRATEGIC COMMUNICATIONS WORK SCHEDULE
This position works a typical schedule of 8:30 am - 5 pm on Monday to Friday with weekend and evening hours as needed.
QUALIFICATIONS OF A DIRECTOR OF STRATEGIC COMMUNICATIONS
Bachelor's degree or certification in public relations, communications, journalism, or a marketing-related field, OR equivalent related experience
10+ years of experience in public relations, preferably in a related industry such as travel, hospitality, or tourism
Hold a valid class C driver's license
Certified Tourism Ambassador (CTA) certification or ability to become certified (CTA training provided by the Galveston Island Park Board of Trustees upon hire)
Strong writing and editing skills
Prior work with high-level executive teams and comfort working with the CEO
Ability to pitch media daily
Do you have strong verbal and written communication as well as interpersonal skills? Are you a natural-born leader? Are you an expert at navigating technology, including various computer programs? Do you have the ability to balance and prioritize multiple tasks? Are you an independent worker who never misses deadlines? If yes, we want to hear from you about this strategic communications opportunity!
The Park Board of Trustees of the City of Galveston, is a governmental entity created by a special act of the Texas Legislature in 1962 for the purpose of directing all tourism efforts for Galveston.
To create an historic beach tourist destination that promises an exciting variety of experiences and a high quality of life for residents.
To promote and support tourism on Galveston Island in order to foster an environment that establishes a great place to live, work and visit.
T – Trusted
R – Respected
U – Unique
S – Strategic
T – Tied to our Community
E – Efficient
E – Environmentally Sensitive
S – Striving to Welcome All