General Summary:Under the direction of, and in collaboration with, the President & CEO, the Event and Group Sales Manager is responsible for selling Juneau, Alaska as a desirable event and meeting destination. The Event and Group Sales Manager is responsible for the research, qualifying and solicitation of events and meeting markets throughout Alaska and the U.S. via sales calls, email/newsletters, and tradeshow participation. Sales goals are set annually. This is a non-commissioned position.
Reports to: President & CEO
Benefits: Optional Medical & 401(K)
Primary Duties & Responsibilities:
Prospect for new and re-occurring event and meeting business through the solicitation of associations, agencies, corporations, and professional meeting planners in qualified markets to produce sales leads and definite bookings for Juneau’s hotel properties, caterers, and facilities.
Implement the Event and Group Sales Plan, which includes sales calls in target markets, site visits, industry trade shows and other activities as designated. Arrange and escort clients on familiarization (FAM) trips and site inspections, and coordinate meetings between clients and Travel Juneau partners. Prepare bid proposals; coordinate and conduct bid presentations on behalf of the community of Juneau. Plan and schedule targeted print and online advertisements in trade publications and websites; plan and schedule social media campaigns. Work with Destination Marketing department to develop and deliver PR and social media campaigns.
Stakeholder and Client Relations
Create and maintain solid working relationships with local hoteliers, caterers, Centennial Hall staff, and other service providers. Meet with association or corporate executives, planners, and committees to assist as necessary in the selection of Juneau as an events and meetings destination. Provide additional planning and other planner services as appropriate and requested (service after the sale).
Budget Preparation and Management
Work with President & CEO to prepare the department’s annual budget and marketing plan. Maintain control of budget throughout the year to ensure all marketing dollars are spent and accounted for appropriately. Monitor and update planner perks, such as the rebate program.
Make full use of Travel Juneau’s client relationship management (CRM) database to meet department sales objectives, communicate with clients, and maintain client accounts and meeting records. Prepare monthly reports to the Board of Directors from information in CRM.
Work with assigned office staff to maintain the Event and Group Sales portion of the Travel Juneau website, including the acquisition of fresh images and content as needed.
General Work Environment
Travel Juneau currently employs seven full-time staff, one part-time, and two seasonal staff; regular staff work from our administrative office located at 800 Glacier Avenue in downtown Juneau in a business/business casual office environment. All full-time regular staff participate in periodic after-hours and weekend events, often assisting each other. Travel Juneau offers a hybrid workplace as well as limited remote working opportunities.
Candidates with a bachelor’s degree (BA or BS) are preferred. At least five years of applicable work experience and/or Certified Meeting Planner (CMP) designation may substitute for the secondary education requirement.
Knowledge, Skills, and Abilities
The Event and Group Sales Manager will have demonstrated sales success in a hotel or convention bureau setting (a minimum of three years) or have at least three years’ experience as a meeting planner for a state, regional or national association or corporation, or other applicable work experience. Must be proficient with MS Office, Google Docs, and Drive, as well as presentation software. Experience with database and sales tracking software is preferred but not required.
Additionally, the Event and Group Sales Manager will have excellent verbal/written communications in English and excellent public presentation skills.
Proven ability in cultivating and maintaining solid working relationships with widely diverse individuals, organizations, and groups. Must be friendly, good-humored, patient, organized, and supportive of Travel Juneau’s mission.
All Travel Juneau employees are required to be fully vaccinated against COVID-19 prior to hire and be prepared to show proof of vaccination. This is for the safety of our small team.
Must be able to lift and carry 50 pounds. Must have a valid Alaska driver's license and the ability to maintain a flexible work schedule that includes occasional early mornings, evenings, and weekends. Must be able to travel independently several times a year both in and out of state via commercial airlines. Some work-related travel can be as many as 6 days long.
Formed in 1985, Travel Juneau (formerly the Juneau Convention & Visitors Bureau) is a private, nonprofit organization dedicated to the visitor industry and its economic benefit to Juneau, Alaska. Travel Juneau's primary goal is to increase the overnight stays of business and leisure travelers, who in turn support local businesses through their spending.
The City and Borough of Juneau and a partnership of more than 225 local businesses financially support Travel Juneau. A Board of Directors oversees the organization, which has a staff of six full-time and two part-time employees. Travel Juneau serves both CBJ and our partners by marketing Juneau as a destination and helping locally owned-businesses market their services to visitors and potential visitors. Overall, Travel Juneau seeks to ensure that Juneau enjoys a more stable, sustainable economy year-round.