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VISIT FLORIDA shares Florida sunshine with the world. As the state’s official tourism marketing organization, VISIT FLORIDA has been charged with selling an extraordinary vacation product since 1996.  As part of our industry sales and servicing team, we are seeking a customer and team-focused individual with experience driving new customer growth, retention, and engagement for the tourism and hospitality sector in the Central East Florida* region. Candidates will possess demonstrated success and history of building and maintaining relationships with tourism businesses and selling advertising and marketing programs.

This role is located in Florida and must reside in the regional territory the position services (Orange, Seminole, Lake, Osceola, Brevard, Indian River, Okeechobee, St. Lucie or Martin country).  Candidates residing in Orange or Osceola counties are highly preferred.

The idea candidate will be:

• A self-starter and independent learner with a strong interest in learning the business of VISIT FLORIDA.  Able to thrive in a fast paced environment and manage multiple priorities.
• Able to maintain and build relationships with current and potential partners.  Have a strong understanding of marketing, sales, and cooperative programs available.  
• Able to generate leads with prospective businesses, articulate value of partnership and co-op opportunities, and close sales/secure new business.
• A strong presenter able to represent VISIT FLORIDA at various industry meetings, events, and conferences.  Will be able to design speaking materials depending on the type of speaking engagement and audience; has ability to think quickly and speak extemporaneously at times.
• Team player and collaborator with strong communication skills.

Core Responsibilities: 

• Meet with existing and prospective VISIT FLORIDA Partners (Florida tourism businesses) to build, foster and maintain relationships. Educate Partners on program benefits and services that would benefit the Partner and generate revenue.
• Work diligently to ensure VISIT FLORIDA retains its Partnership base by making monthly renewal/retention calls and identifying new contacts at businesses as needed.
• Develop plans to meet partnership revenue and advertising sales targets. Identify and target immediate and potential revenue opportunities with an established client list while prospecting and developing new relationships to deliver on annual sales targets.
• Represent VISIT FLORIDA by frequently speaking at industry events, meetings, and conferences in the position's respective region.
• Maintain and update information in the Salesforce database relating to Partner accounts, contacts, and key activities to ensure accurate database account management.

You will be a cultural addition if you:

• Thrive in the fast-paced, dynamic work environment of VISIT FLORIDA
• Live the values that drive our business: Make an Impact, Work Purposefully and Live Passionately, Persist
• Embody VISIT FLORIDA’s team principles: Empathy, Respect, Collaboration, Accountability and Fun 

Benefits & Perks:

• Opportunity to work remotely (Corporate Office is located in Tallahassee, FL)
• Work with a knowledgeable, high-achieving, passionate, experienced & fun team
• Comprehensive benefits package, including medical, dental, and vision benefits
• 401(k) plan with generous employer match Vacation time + volunteer hours

Desired Qualifications: 

• Bachelor’s degree in marketing, communications or related field 
• 5 + years of equivalent work experience
• Experience working with clients in a marketing or membership organization.  Experience working with CRM databases, preferably Salesforce.
• Strong presentation skills with the ability to identify audience type and message accordingly.  
• Ability to articulate membership benefits to potential and existing partners.  Strong sales mentality with the ability to reach sales target goals. 
• Proficiency in Microsoft Office Suite
• Must reside in the regional territory the position services. *Central East region: Orange, Seminole, Lake, Osceola, Brevard, Indian River, Okeechobee, St. Lucie, and Martin.  Candidates residing in Orange or Osceola counties are highly preferred.

About VISIT FLORIDA

VISIT FLORIDA, the state's official source for travel planning, is the premier sales and marketing organization that promotes tourism to Florida through sales, advertising, promotions, public relations and visitor services programs both domestically and internationally.

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